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eNewsletter & Email Marketing
How Can My Business Benefit From Newsletter & Email Marketing?
Companies use emails and newsletters to keep in touch, build and enhance relationships, and market to their existing and potential customers. Email marketing is also used to:
- promote interesting offers, discounts and new products
- encourage customer loyalty and repeat business
- acquire new customers
- promote other companies via ads
There are many benefits to email marketing:
- track the exact return on investment
- low cost
- potential wide range of receivers
- timesaving method of communication
- easy to manage
- check the stats of your email - how many bounced, how many opened, how many clicked your links, etc.
- can yield high response rates - statistics have shown the opt-in email marketing has a higher conversion rate than conventional methods
- clients can provide very essential data upon signing up onto the mailing list - the information can give a more detail demographics of the client population including age, gender, specific interests and income that can easily translate into better targeted products and services to suit their need
- allows automation using auto-responding programs
Talk To Us
If you are interested in promoting your business using newsletters and email marketing contact us and ask an expert about solutions.
Ask the Experts
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